Why FTCR (First-Time Client Retention Rate) Is Important

Author: Neil Ducoff   |   Originally posted on Stylist Newspapers on September 01, 2016 First-Time Client Retention Rate or as I like to call it FTCR, is the percentage of first-time clients that return for a second visit within a specified period of time, usually 90 days. Converting first-time clients into repeating loyal customers […]

Simple Improvements to Retain More Clients

Author: Elizabeth Morris   |   Originally posted on Stylist Newspapers on January 01, 2017 There’s no real telling where our bad habits come from. Something small we do grows into a complete process without us actually realizing it. Trying to pinpoint the source of our daily protocols is sometimes near impossible. Rather than try […]