Do You Know What Your Salon Is Worth?

Originally published here by Stylist Newspapers Wherever your salon/spa is in its business life cycle, the most important question you must be able to answer is, “What is my business worth?” Unfortunately, most entrepreneurial owners don’t even ask the question until it’s too late. Too late typically means one of two things: Your salon/spa isn’t doing […]

Defending Licensure With Proactive Reforms

Originally published here by Stylist Newspapers In May I wrote a column about the growing, nationwide effort to either deregulate our industry or chip away at our regulated scope of licensure. I informed Stylist readers about a California effort to do the latter (by removing shampooing and non-cut/color hairstyling). Even though we were able to defeat that […]

Barbershops: A Trend That Will Not Fade Away

Originally published here by Stylist Newspapers By Denise Prichard There’s no denying the popularity of barber shops has skyrocketed over the last few years. In fact, the cultural resurgence of men getting professionally coiffed is expected to become a $26 billion industry by the year 2020. And with numbers like that, barbering could become the […]

Top Five Marketing Mistakes to Avoid at All Costs in the Beauty Industry

Originally published here by Hanna Marcus on Elite Beauty Society As a modern professional in the beauty industry, you understand that marketing is a big part of what you do.  Sure, your skills speak for themselves, but how are you ever going to get those skills visible if you’re not putting it out there for […]