With beauty salons operating at only 60% capacity, how can owners maximize every chair or suite in their salon? ShearShare–a first-of-its-kind beauty app that matches licensed beauty professionals who have their own clientele with empty salon chairs–can help you increase your weekly revenue by 75% if you list one unused booth or suite as a daily rental and keep it booked just twice a week.
1. Understand your target market
Determine which revenue model you’d like to implement: salaried employees, independent contractors, commission, or daily/weekly/monthly booth rent. Then crunch the numbers and research the going rate(s) for area salons. (If listing on the ShearShare app, our team can help you determine a decent range for your per-day rate using data from 240+ cities and 11 countries.) Remember that attractive pricing is part of the strategy. Make sure that the price you set fits the quality of the space you are renting out. With a friendly staff, attractive salon space, and reasonable pricing, you will successfully attract the right cosmetologists to rent your space!
2. Take high-quality photos
Visual aesthetics are an important piece of the marketing pie when trying to capture your audience’s attention. It’s all about presentation. Based on a statistic by Zabisco, 40% of people will most likely respond to visual information than to plain text. You don’t have to submit a professional photo to the ShearShare team, but high-quality pictures do garner the most views. Tip: be sure to take a horizontal photo with the stylist chairs facing the camera and remove all personal effects from the counter. You want the viewer to envision him/herself working out of that space.
3. Post online
By listing with ShearShare, your space is now exposed to hundreds and thousands of potential visiting stylists. Be sure to leverage your salon’s various social media channels, alerting followers that you now have professional salon space that licensed cosmetologists can rent by the day!
4. Maintain your space
Make sure that the space is up-to-date, professional, and of course maintained. Little things like DM’ing the visiting stylist to inquire about any specific needs is always a plus. Leaving the most recent beauty magazines or providing a welcome sign and treats goes a long way. Exceeding your guests’ expectations will increase the number of repeat visiting stylists!
5. Close the loop with feedback
It is important to maintain a good relationship with all booth renters, and provide service that you would like to get as a customer. ShearShare will survey the visiting stylist on his/her experience, but we recommend that you check in with your guest throughout the day. Now’s a great time to remember the golden rule: Do unto other as you would have them do unto you! 😉 Besides, on average, loyal customers (i.e., your daily or weekly or monthly booth renters) are worth up to 10 times as much as their first experience based on a study conducted by the White house Office of Consumer Affairs. In addition, those who rent your salon or spa space either temporarily or long term are more likely to share news of bad customer service, which reaches more than twice as many ears as praise for a good user experience.
Follow these 5 tips and you’ll be having repeat ShearShare stylists in no time!
