ShearShare CEO Dr. Tye Caldwell went from the boardroom to the barbershop to give ShearSharers a firsthand preview of life after reopening. After the first return-to-work weekend, he’s learned a few things that have helped his business run more smoothly. Listen and prepare.
If you’d rather read the video transcript, you can find the full transcript below:
0:00hey guys dr. Tighe here wanted to share
0:04some information with you I know that
0:06now that some cities are opening we’re
0:09probably less than 20 states that have
0:12decided to open up salons and
0:15barbershops we know that there are going
0:18to be major changes new normal there
0:22they’re looking at the guidelines from
0:26state to state that they’re giving to
0:28the licensed beauty and professionals
0:30that they want them to go by Texas where
0:33I’m located has opened up since last
0:37Friday which was the 8th we weren’t
0:40expecting to open up so soon we would
0:43think it was gonna be sometimes the 18th
0:46or after but you guys know that the lady
0:49in Dallas you know she opened up her
0:51salon and was working got cited and you
0:55know it was a big PS coal and you know
0:57it made national news
0:58so probably we think and that was one of
1:02the reasons why they continued they
1:03pushed it to open up a little sooner
1:05that’s what I’m thinking that’s my
1:06opinion I don’t know that for sure but I
1:09know for a fact that when they decided
1:11to open I didn’t know how to think
1:13because my mind had already triggered to
1:16the 18th and the expectation of that
1:18even though a lot of people were upset
1:23that either their state hasn’t opened
1:25made a deadline open or hasn’t opened
1:30you know they’re a little upset
1:33frustrated like a lot of different
1:36emotions have been stirred from this
1:39beauty and Barbra professional industry
1:42cosmetologist barbers you know salon
1:46owners barber shop owners there’s a lot
1:48of people now that have the opportunity
1:51to use their voice their platform and
1:54speak up and I think that we need to
1:57understand more so than anything that
2:00regardless of how people think of us as
2:03an essential business or not we have to
2:06understand that there are regulations
2:09and laws that we have to go by we
2:11understand ously we have done the
2:14industry and I don’t want to go into
2:15that what I really want to talk about is
2:18what is this new normal one to be like
2:21and I really wanted to express my
2:23opinion I really want to express my
2:24concerns and I really wanted to share
2:26with the licensed professionals the ones
2:29that are getting out of school that are
2:31still in the school the ones that have
2:33gotten out of school the ones that have
2:35been in the industry from one to five
2:36years the ones that I’ve been industry
2:38from five to ten years the ones that are
2:4010 plus veterans there is a new normal I
2:44recently you know when they when they
2:46said it last week I think it was around
2:48Tuesday when they shared with choose
2:52your wins and when they shared that we
2:53could open and I have a great I have a
2:55great crew at my salon and barbershop
2:57they asked me they said they will follow
3:00my lead and what what did I think about
3:02them you know going what did I think
3:04about them going in on the date that
3:08they assigned us to go back which was
3:10the 8th which was Friday last Friday and
3:12me personally I didn’t have a problem
3:15with it because as a CEO of sheer share
3:18I’m able to really look and see how the
3:21states are opening up I remember when it
3:22was a whole fiasco with Georgia and
3:24everything that was going on and how
3:26people felt about it and and then
3:28feeling uncomfortable to open back up
3:30due to a lot of precautionary things
3:33that they didn’t really want things that
3:35they didn’t know when things they didn’t
3:36really want to tackle at that time and
3:39so I’ve gotten a chance to look at
3:42behaviors look at the data look at
3:46what’s happening and really look looking
3:49to not only us being smart about over in
3:52our business but the mindset that we
3:54have to have if you hear some tapping
3:55that’s my dog but anyways just really
3:59getting a clearer understanding of can
4:02we open back up can we do utilize the
4:05safety and precautions and follow the
4:07CDC guidelines I know that OSHA is a
4:10part of some of the guidelines as well
4:11and there are some of those guidelines
4:13are in there so there are things that we
4:15really need to think about so I wanted
4:19to really not only just give you
4:23information but I wanted to really get
4:25into
4:25trenches as a license cosmetology and
4:27Barbara myself I wanted to go into work
4:30on Friday kind of go in before the crew
4:33because my staff decided to wait to the
4:35next week which was I was really cool
4:37and they actually my opinion about I
4:38think that’s great because they we
4:40expected everything to be opening up
4:42after the 18th so a lot of things
4:44weren’t they hadn’t gotten all their
4:46their essential necessary items that
4:48they wanted to work with they want to
4:50make sure they got those things me as
4:52the owner I want to make sure that a lot
4:54of things were there for them but I know
4:56that there are a lot of things which I’m
4:58going to list going forward on how
5:01things are so different and trust me
5:04guys I’m gonna be honest with you you
5:06need to share this with your barber with
5:08your stylist whoever is in the industry
5:10whether they’re massage therapists
5:12anybody that works in this industry of
5:14hair skin and nails share this video
5:16because I think that they really need to
5:18understand what are the new normal and
5:21the consequences that come with that not
5:24only for yourself for your clients and
5:26not only just for your clients before
5:28the people that that they live with or
5:30the people that they’re going to be in
5:31contact with we have to make sure that
5:33we following the guidelines we have to
5:36make sure that we’re creating a safe
5:38environment not just for ourselves
5:40because I believe that if you take care
5:42of yourself you’re gonna take care of
5:43your customers and taking care of your
5:45customers they’re going to now look at
5:47you a little bit different when they
5:49come into your business it’s gonna cost
5:51a little bit more salon and barbershop
5:53owners stylists who have Suites salon
5:56and barbershop workers whether you’re
5:59independent you’re going to have to now
6:01buy more more tools more products and
6:04it’s gonna be costly so we’re gonna
6:07really kind of talk about price
6:09increases you’re gonna have to increase
6:11your prices that’s just come with it I
6:13think that over the last thirty plus
6:15days that we’ve been out of commission
6:17as far as working in salons our value
6:19has been elevated to the next level and
6:22if your salon or barber shop or a
6:25licensed professional who is really was
6:28really wanting to raise the prices the
6:30time is now the value add to who you are
6:33as a licensed beauty and Barre
6:35professional has went up and I really
6:37believe that
6:39the time to do it and your clients
6:40really won’t have a problem they may
6:43they may not understand but I think that
6:46if you show them all the things that
6:48you’re doing which I’ll talk about here
6:50in a second from what I’ve experienced
6:52over the last couple of days this
6:53weekend because I wanted to go in so I
6:55have people that reached out to me and I
6:57say you know what let me go in let me be
7:00first let me really think about how this
7:02process is gonna work and can we as
7:05licensed professionals create this new
7:07normal because it’s easier to go in and
7:09say you know what you know we’re gonna
7:11go back in yesterday let us open up and
7:13we’re gonna do things you can’t go back
7:14in with the same mindset you can’t go
7:16back in with the same ways you were
7:17doing business and you can’t utilize
7:19that same effort of what you did before
7:24to think that you can cheat to get to
7:26this new level because is you can’t
7:29cheat it it is what it is and the
7:31guidelines are there I will say that
7:33Texas really laid it out for us on what
7:37the guidelines are and I know that other
7:39states are doing the same thing it may
7:42not be the same but I know that there
7:44are a lot of things in there that are
7:46the same and I just read recently that I
7:51think it’s Massachusetts is not going to
7:54Connecticut it’s not going to allow
7:56blow-drying and so this is something
7:59that we all need to stay on top of if
8:01you’re licensed professional because you
8:02need to understand that and I can
8:04understand the the fear and the
8:09awareness needs to be out there but we
8:11really need to understand this next
8:14level of new normal so let’s get into it
8:17I went in on Friday and there were some
8:20things that I really wanted to focus on
8:24not just for myself before the clients
8:26so I started like Wednesday kind of
8:29thinking about that you know coming up
8:32making my mom move a little faster
8:34because I was really thinking it was
8:35gonna be the 18 so I was kind of moving
8:36in a little bit of a pace but once they
8:39said that we could open up Friday I was
8:41like you know what let me go in let me
8:43think about this I want to be able to
8:45educate people that are looking at
8:48getting back into work that are not
8:50there yet
8:50states that haven’t open
8:52things that you can be thinking about
8:53because I’ve already gone before you and
8:55check these and done some of the the
8:57check offs that we’re gonna have to do
8:59to create this new normal so I wanted to
9:01make sure that I had disinfectant I want
9:04to make sure that you know people need
9:06to understand that you can take the
9:08barbicide certification it’s really it’s
9:11not hard if you if your school or your
9:14college focused on sanitation if you
9:17went to school licensed beauty
9:18professional barber professional and you
9:22didn’t you didn’t really focus when they
9:24was talking about sanitation and all of
9:26these sanitary precautions that we need
9:28to take as professionals for skin and
9:31and just just being clean you missed the
9:34mark that is really one of the big
9:36things that you should have gotten out
9:38of school and I think that you know we
9:40tend to focus on our artistry more than
9:43the important things which is sanitation
9:47being clean skin all the things that
9:50that we that can go wrong if you know we
9:53don’t understand the different skin
9:56issues that you could get from using
9:59Clippers from razors from color anything
10:02that requires us to have that knowledge
10:05so I want to make sure that I had
10:08sanitary wipes someone to make sure I
10:10had barbicide disinfectant I want to
10:12make sure I got spray bottles I wanted
10:15to make sure I had the proper amount of
10:19cleaning tools that I needed as far as
10:21towels and whatever and so on and so
10:24forth but I also made sure that when I
10:27went in I distance all my chairs and I
10:31distanced the barbers and I distance the
10:34stylist and I made sure that the clients
10:37are aware of the changes that we are
10:41making that we’ve made going forth and
10:46all the things that are getting ready to
10:49be changed for the new north so let’s go
10:51to Friday went in and I made sure I said
10:56disinfectant bottles invisible places or
11:00clients to see them make sure I sent it
11:02make sure I had sanitary wipes invisible
11:04places
11:05that class could use them make sure that
11:08I took the time to educate them on the
11:12precautions that not only the government
11:15with the laws of regulations of this
11:18pandemic and this coronavirus has
11:20allowed us to be to do but I also wanted
11:23to make sure that I imitated them on the
11:26changes that we were making in the
11:28business in the shop going on it really
11:33was I want to say I’m really proud of
11:36the effort that I put in because I’ve
11:40always been really focused on sanitation
11:42cleanliness and taking care of the
11:44client in that in that way not just for
11:48them but for me and for clients to be
11:50comfortable I think now there needs to
11:53be another level of comfort that the
11:56client must see all the way from kids to
11:59the elderly so what did I do different I
12:04did everything that they asked I’ve got
12:08into the shop made sure I was I had my
12:11gloves
12:11I changed gloves after every client I
12:15made sure that I did not take my gloves
12:19off until I gave them a transaction from
12:22a credit card back accepted money and I
12:25made sure that I was wiping down the
12:28door handles inside and out bathroom
12:31inside and out and making sure that
12:34gloves were worn the whole time also
12:37giving them the opportunity to sanitize
12:39their hands wear their masks they have
12:41to wear their masks coming in now there
12:43are a lot of I will say this there there
12:45are some people that have longer hair
12:47over the years so as long as you’re
12:50wearing your mask they can take theirs
12:53off for that service at that time so I
12:57let them know that but before they got
12:59their service I made sure i disinfected
13:01my chair with the barbicide and let it
13:04dry for two minutes but while they were
13:06waiting I gave them my health statement
13:08that I put that I’ve provided for my
13:11team and the shop so the declines the
13:14sign given us
13:15have a little bit of history on their
13:18whereabouts no are they do they have
13:21symptoms and they can give us the date
13:23and so if someone comes on that day and
13:28they didn’t have it before and they call
13:30us and let us know that they have it now
13:32we now have to make sure that they can’t
13:34come back for 14 plus days and everybody
13:38that was there everybody that was there
13:43now we have to make sure that they don’t
13:47get they don’t come back to those
13:49individuals that were getting serviced
13:52that day as well there’s a lot of things
13:55that come with that because you want to
13:57make sure that everybody is safe and not
14:01only safe there but you want to make
14:03sure they’re safe when they go back to
14:04that family I’m gonna go to their
14:05friends or wherever they’re gonna go
14:07afterwards so they don’t affect anyone
14:08else so that was one of the things we
14:10did have them sign a health statement in
14:13that process I wanted to make sure as
14:15well is that every client after you
14:19service them you have to make sure that
14:23you disinfect your chair for the next
14:25client change out your cake can you use
14:27the same cakes anymore you get to change
14:29out your cake so if you have to go buy
14:30new cakes please do that but you have to
14:33change out new cakes you have to also
14:36wash your tools your attachment tools
14:40with with every a guard you razor just
14:42to make sure you really now disinfecting
14:45those if you’re gonna use those again on
14:47the next client if there is a client
14:49with longer beard and you really want to
14:51you really want to make sure that you
14:53service them make sure they have already
14:56come with their beard clean so that you
14:59don’t have to blow dry and all those
15:01other things that come with that make
15:03sure they come with their beard clean
15:04that way it takes away the brunt of the
15:06work from having to shampoo them and
15:09blow dried them that’s gonna take time
15:10and then I wouldn’t really allow anyone
15:13to use it any blow dryers right now
15:15things may get better going forward but
15:17right now is not the time I will say
15:22this and this is for people we will be
15:25using the temperature
15:26mine didn’t come in so I didn’t use it
15:29that day because I had I had received
15:33mine yet because there are such a
15:34backorder on temperature guns but no
15:37contact temperature guns to the forehead
15:39definitely need those make sure you
15:42utilize it for your staff daily to make
15:44sure they don’t have a temperature and
15:46the clients so that you can stay up to
15:50understanding where they’re at when it
15:53comes to their temperature because that
15:55is definitely a symptom if their
15:58temperature is is low want to make sure
16:01also that at the end of the day you’re
16:06cleaning your tools your your your
16:09disinfecting them and you’re cleaning
16:10them getting ready for the next day all
16:12your cakes cleaning them washing them
16:15hot water getting them ready for the
16:18next day this is something that we were
16:21able to really focus on I really wanted
16:24to like I said get into the trenches I
16:26really wanted to talk to the clients I
16:28really wanted to get their take but then
16:30I was able to also share with them that
16:32the prices are going up and what what
16:35that meant for business going forward
16:37and I think that a lot of shops that
16:40aren’t following protocol precautionary
16:44precautions and aren’t following the
16:46guidelines their clients are going to be
16:49unsafe but they’re gonna feel like you
16:51don’t care about us that may allow you
16:54to lose business and allow another
16:56business to gain that business now one
17:00of the things I will say in this you can
17:03no longer have walk-ins so every
17:07appointment needs to be done
17:09specifically for that barber stylist
17:13cosmetologist for that time no one can
17:16wait in the salon no one can wait in the
17:18barber shop I specifically said that no
17:22one can wait in the barber shop with
17:24anyone unless the child is five and
17:27younger bar being younger is what I
17:31would typically say that someone to wait
17:34but they’re not getting service they’re
17:36just waiting for that child to be
17:38comfortable
17:38that’s the only way that someone can
17:41wait but if you’re waiting to get
17:42serviced and your child is in the chair
17:45you have to wait outside unless your
17:47child is 5 or younger so that’s the
17:51rules in my shop I would definitely
17:53suggest that for you if you have 5 or
17:56less barbers each barber or stylist
18:00needs to have just that specific person
18:03there they’re bringing this discount to
18:0610 people which is including yourself
18:08so 5 or more is too many people in the
18:11shop and if anyone is waiting with 5 or
18:14less that’s too many people in shop
18:16because 2 times 5 is 10 so it just makes
18:21sure that you’re keeping the numbers low
18:24so that’s why I said that no one needs
18:27to be waiting everyone needs to be in
18:30the chair out of the salon after service
18:33before the next person comes in gives
18:36you time to really prepare yourself for
18:40the next client also give you the
18:43opportunity to disinfect and do all the
18:45things you need to do at that particular
18:47moment as well clients are going to
18:50really respect that they’re going to
18:52really appreciate that because really at
18:56the end of the day at the end of the day
18:58your business is going to get a
19:01reputation based on the way you respect
19:04your business your clients and yourself
19:07and that is all gonna be based on your
19:10sanitation and cleanliness and the
19:12precautions now that we’re in this
19:14pandemic of the corona virus they can
19:17take over at 19 think about this guys
19:20it’s gonna mean a lot going forward I
19:22can only share this with you because I
19:26want to get me trenches as a licensed
19:28beauty and bar professional over 25
19:30years it makes a difference to really
19:32know we went to school for sanitation we
19:35went to school for understanding all of
19:37these precautions before this there are
19:40certain things that we’re used to but
19:42now that we have gotten into this
19:45pandemic and this virus which is
19:47considered airborne and
19:50it’s its own on surfaces for anywhere
19:54from 24 to 72 hours we now have to take
19:57the precautions to the next level and we
20:00have to be educated and education is not
20:03something that we should be afraid of
20:06nor should we slight at all because it’s
20:10going to take us some time to really
20:12build up a normality to this new way of
20:15doing things because we’ve just been so
20:17used to using one cake we’ve been so
20:19used to either not using gloves or using
20:21one pair of gloves till one breaks or we
20:24haven’t been used to just washing our
20:26hands out to each client probably just
20:28sanitizing and wiping them down with a
20:30towel or wet towel or something these
20:32are new behaviors that if you don’t pay
20:34attention if you don’t be really aware
20:37of what you’re doing it’s easy to fall
20:39back into that old way of doing things
20:41you don’t want to do that so I wanted to
20:44make sure with the time allotted I gave
20:46I gave clients our hour to an hour 15
20:50minutes between each client depending on
20:53service or regardless of service gives
20:55me the opportunity to prepare clean
20:58doors do the things right beyond the
21:00chairs so clients when they walk in they
21:02feel comfortable they see the change is
21:05it gonna be a little bit quiet it’s
21:06gonna be a little bit dim for a while
21:10sure it is but at least you’re open at
21:12least you can work at least you can
21:14service your clients that’s what we have
21:16been fighting for to consider ourselves
21:18essential business and essential workers
21:21to this to this world and to this
21:23industry
21:23people need us and so if we follow the
21:26guidelines if we follow the rules and
21:27regulations we’re going to continue to
21:30be valuable not just for our industry
21:34but to people that need us who need
21:35haircuts who want to come in and make
21:37themselves look good and feel beautiful
21:39so they can feel good about themselves
21:41there are things that we need to really
21:43focus on if you have a lot of people I’m
21:46talking about a huge shot I’m gonna say
21:50five I’m gonna say eight plus then
21:54you’re gonna really have to think about
21:55shifting your barbers stylist and
21:59spreading out and possibly thinking
22:02about
22:03differently going forward so it’s gonna
22:06cost a little bit there gonna be some
22:08changes but the changes are gonna be the
22:10for the better it’s gonna be for the
22:11future depending on how you see how
22:15positive you see what we’re doing going
22:17forward is like it is going to mean
22:20change change is inevitable this is a
22:24good thing for a lot of people and it
22:27made this another good thing for some
22:28because I think that people who weren’t
22:31doing the sanitation and cleanliness
22:33before something really difficult it’s
22:35gonna be really difficult to really
22:37understand the way we do business for
22:41the client and not just for the client
22:43for ourselves because if we’re not
22:45healthy we can’t go to work we can’t
22:48serve as clients so I don’t even make
22:50sense to argue that you are essentially
22:52you can’t go to work if you have the
22:54virus and you have to be now quarantine
22:57for 14 days so you put yourself in
22:59position now to not even be until not
23:02the government not even be affecting you
23:04you have now affected yourself and your
23:07business so think smart do the right
23:10things go to your state’s laws and
23:13regulations look at all the rules and
23:16regulations they put in place there’s
23:18like four pages in Texas Texas
23:20Department license and regulations I’m
23:22sure whatever states you you you’re in
23:25whatever state that is your license and
23:28regulation laws are there to I’m sure
23:30they’re somewhat the same but pay
23:32attention to the symptoms these are
23:34symptoms I’m gonna name them up really
23:36quick
23:36I think that it’s something for you to
23:38understand not just for your clients but
23:40for your employees as well
23:41the symptoms of of Cova 19 are calm
23:44shortness of breath or difficulty
23:47breathing chills repeated shaking with
23:50chills muscle pain headache sore throat
23:54loss of taste or smell diarrhea billing
23:58feverish or measured temperature greater
24:01or greater than or equal to a hundred
24:04degrees Fahrenheit known close contact
24:08with the person who is who is who is
24:10labeled confirmed to have COBIT 19 these
24:15are all the symptoms
24:16I’m sure that every state is putting
24:18them out there there’s something to
24:20think about but going forward I have
24:23gone before you and I’ve done some of
24:25these things I’m telling you there is a
24:28new normal I have witnessed it myself I
24:30wanted to make sure that I was in the
24:32trenches I got a chance to to feel what
24:35people are going to feel what some
24:37people probably have already started
24:39feeling but I wanted to share it the new
24:41normal is here if you’re a state that
24:43hasn’t opened up yet
24:45pay attention get ready and and really
24:49make your clients feel special not just
24:52for the sanitary reasons that the CDC
24:55has put out but for you to continue to
24:57have those clients because a lot of
24:58clients are gonna be skeptical to come
25:01into your business if they don’t see
25:02you’re taking precautionary measures
25:05going forward and I’m telling you it
25:07could be longtime clients and they’re
25:09gonna be they’re gonna be watching
25:10everything you do every move you make
25:12everything you do I had one client that
25:14was bringing her old brush that he was
25:17using at home
25:17I specifically got this client his own
25:21brush because he’s been a longtime
25:23client and friend and I said this is
25:26your brush that one was not good enough
25:27it was dirty this is what you’re gonna
25:29use bring it every time you come and and
25:32make sure that you feel good because
25:34clients are gonna be uncomfortable and
25:37we have to make sure they’re comfortable
25:38so lastly you can go up on your prices
25:43guys I don’t think that clients are
25:46going to really really be afraid of the
25:49new prices and they have to reflect the
25:52money that you’re spending for products
25:54and tools you got about new gloves you
25:56got to be a new capes gotta buy more
25:57products to clean disinfectant you
26:00that’s all along with all the things
26:02you’re already doing so if you tell your
26:05clients and show your clients the
26:07interest that you’ve made to warrant
26:10raising your prices and even if you even
26:13even if you want to raise your price
26:14before because your value has gone up is
26:18your price is going up has been
26:20warranted due to the fact that people
26:22really believe that we’re in a central
26:25we’re in a central group of people that
26:28need to go back to work and our image
26:29essential so you have the opportunity
26:31now to take advantage of something that
26:33you have probably been a little bit
26:35nervous about something that you know
26:37has probably given you a little bit of
26:40unease because we sometimes hold
26:44ourselves back by not putting a value on
26:47what we really do well and on what we
26:50really do as far as taking care of our
26:52clients
26:53you now can have the opportunity to take
26:56it to the next level and show your
26:57clients how valuable you are I’m sure
26:59they already know but taking the proper
27:01precautions and necessary regulations of
27:06the CDC guidelines and OSHA guidelines
27:08the clients are going to really
27:10appreciate that going forward I want to
27:12share this information please share this
27:15video with your friends your family
27:18anybody that’s going back to work that
27:21hasn’t gone back to work so that they
27:22can understand – you hear me so that
27:26they can understand – the value of going
27:29back to going back to the salons and
27:31barbershops and how we’re looking at
27:33this new normal to protect them I think
27:36that it’s gonna be a great thing I think
27:39that it’s gonna be a better thing and I
27:40also think that if something like this
27:41happened again we can stand firm that we
27:45can now talk to our politicians talk to
27:47the government about who we are and why
27:49we can open up when other people
27:52shouldn’t open up that’s what I want to
27:54share I want to get to get this to you
27:57and I want to make sure I was very
27:58succinct and what I was sharing with you
28:00and I want to make sure I delivered it
28:02very well but this is where the things
28:04are if you have to listen to this twice
28:07do that but share this video guys I
28:09think it’s gonna be very very worth it
28:11at the end of the day have awesome peace
28:13out
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