Maintaining consistent income and ensuring customer loyalty are the biggest challenges the salon industry faces. With the revolution of the beauty industry, trends have shifted towards the general and long-term wellness of people. Clients are often more attracted to salons catering to multiple aspects of their aesthetic lives. Expanding your salon can widen your customer base and bring in additional sources of income. Consider the following ideas to give your business the boost it needs:
1. Adding a Nail Bar
Adding a nail bar is the easiest and most efficient way to expand your salon. It doesn’t require much space or extensive staff either. All you need is suitable materials and a trained professional to do the job. It is a hassle-free extension with guaranteed customer interest aiming at the younger side of your customer pool. You can also supplement this facility by giving out deals on the provided services.
2. Incorporating a Gym
More people than ever go to gyms now, so setting up a beauty and fitness center can bring in added income. This method also ensures a long-term commitment of clients with your business as gym contracts range from six months to a year and can help you attain a steady source of income for an extended period of time. However, creating a gym requires space and large-scale equipment and will suit you the most if you set it up on another floor.
3. Adjoining Yoga
If extensive gym equipment is out of budget or hard to maintain, you can rent out a space to create a yoga studio. 10% of the US population practices yoga, and the numbers are growing every year. This can help you connect with the more zen side of your customer base. Plus, yoga and pilates are more popular among women. As a majority of a salon’s clients are often women, this strategy will help you target more of your clientele with minimum investment. Setting up a yoga studio is easier than setting up a gym. You won’t require specialized equipment for yoga, but you will have to invest in a quiet place and an experienced instructor.
4. Adding a Spa
The spa industry is expanding, predicted to climb from $95 billion in 2021 to $185 billion by 2030. People often tend to book their salon appointments and spa sessions in one go, so if your salon has an adjoining spa facility, expect several of your clients to use both facilities in one trip. Space, massage tables, facial chairs, qualified staff, and spa equipment are essential to this expansion.
5. Making a Medical Spa
Med spas and wellness clinics are growing in popularity among the masses. Procedures like micro-needling, laser hair removal, fat freeze, botox, and lip fillers target a diverse audience ranging from young to the elderly. Clinics like Chin Up Aesthetics provide customers with the benefit of everything under one roof. These facilities require a large investment, like hiring highly qualified staff under the supervision of a doctor, but the returns can be worth it.
Expanding your salon may not be the easiest way to boost your business, but its benefits outweigh the hassle. Investing in high-quality equipment and well-trained staff will ensure the success of your business. The ever-advancing beauty industry might seem impossible to catch up with. However, the ideas mentioned above, implemented with proper planning and well-sought guidance, can help your business flourish in a new direction.
