In this webinar, ShearShare CEO and 30+ year barber veteran, Dr. Tye Caldwell, discussses why industry professionals should be considered essential workers, how the United States is choosing to reopen, and which businesses are allowed to open first. Spoiler Alert: beauty and barbering professionals ARE essential. Be encouraged!
If you’d rather read the video transcript, the full transcript is below:
0:01hey guys hi Carl will dr. talk over here
0:04I just want to share some information I
0:08have you know I know that we’re now what
0:11three four some people five weeks into
0:14this pandemic of you know stand at home
0:18non-essential businesses but you know
0:20what I really think is it’s so funny is
0:23the information that I’ve been
0:25understanding from the beauty and
0:27Barbarin industry is it’s quite amazing
0:30to say that you know we’re non-essential
0:34so as I’ve been doing my research you
0:36know just working building my company
0:39share share and also you know stay on
0:42top of all the information that they’re
0:43putting out here whether it be news you
0:46know some make quote-unquote call it
0:48fake news but at the end of the day it’s
0:50still news and I try not to get caught
0:52up in the rat race of all the
0:54misinformation all the numbers are
0:57throwing out there but what I can say is
0:59is that the information that I have
1:01gathered you know I think is totally
1:04important to us to understand it here I
1:07will say that I am NOT charging a dime
1:10to share this information and I don’t
1:12think that is fair during this time
1:14right now
1:16it’s not fair to for me to charge you
1:18guys to share information that is vital
1:21vitally important that we know this and
1:24I think that you know it’s unfortunate
1:26that you know others that may then maybe
1:29charging but at the end of the day you
1:31know to each his own I feel like it’s my
1:34duty as as a fellow licensed beauty
1:39professional barber barber as well and
1:42as a licensed salon and barbershop owner
1:45I think is my duty to share the things
1:47that I you know feel like we need to
1:50know and we need to understand going
1:52forward I’ve talked several times over
1:55the past a few few weeks given
2:00information sharing important
2:02information when it comes to Coppa 19
2:04businesses and the stimulus package how
2:07important it is that we as licensed
2:09beauty professionals we need to take our
2:11industry
2:12we need to understand that we are a
2:14business amongst ourselves whether we
2:17are owner operator whether we are
2:21operator or whether we are independent
2:23contractor Commission stylist barber
2:25licensed professional we need to
2:27understand that we are a business if
2:29you’re not doing your texts your taxes
2:32if you’re not providing proper documents
2:35if you’re not doing your due diligence
2:37by no keeping everything tracked and in
2:41a proper place for when it’s time for
2:45situations like this then you’re not
2:47gonna be preparing not gonna receive the
2:50proper monies that you really need to
2:52receive from the bank’s first and
2:55foremost they don’t take a serious
2:57anyway – a lot of banks this is a hobby
2:59we don’t provide the the proper amount
3:05of money that we make because we’re so
3:08busy trying to hide what we truly make
3:11in order to keep keep that but you know
3:14anything that you keep on the front end
3:16you’re gonna lose it on the back hand so
3:18it’s just best to really do your duty
3:22taxes for your best benefit for your own
3:24benefit so that the banks and the IRS
3:28can understand that you are legitimate
3:30and that you do make a nice income – to
3:38really make it in this in this society
3:39whatever you want to purchase whether it
3:42be a home whether it be a nice car
3:43whether it be real estate whatever you
3:45want to purchase if you show you a
3:48proper proper income and you foul it and
3:52no one can say anything about that
3:54you are a business and you need to carry
3:57yourself and understand that you are
3:59that and and they respect you that way
4:02but I want to share a few things that
4:05over the course of the last day and a
4:08half maybe a couple of days it’s been
4:11amazing to hear this information so the
4:13first thing you know I don’t really
4:15watch a lot of news i watch it only at
4:18certain times of the day because other
4:20than that I’m working and
4:22working with my my my my team but I was
4:26listening to something on TV today and
4:30they said that they were opening up
4:32businesses that really think about
4:34opening up business and they and they
4:35had it in a certain order of the type of
4:38businesses that they wanted to open and
4:41the first thing that that came to my
4:43mind was man I need to share this with
4:45with with with the people that I love
4:49the most when it comes to this beauty
4:51industry in a Barban industry and I
4:53think it’s important that we understand
4:55how is sentient we are so they’ve named
4:59it an order they wanted to open up
5:01gardening I guess the people out there
5:03know now that is springtime they are out
5:06there working more yards you know doing
5:08construction you know things like that
5:11they were opening those first followed
5:14by larger grocery stores smaller grocery
5:17stores you know some that you know I’m
5:20not sure how they’re how they’re
5:22qualifying these grocery stores but
5:24they’re maybe they’re talking about
5:26malls or certain stores like that I
5:30don’t know I think it was a London they
5:33were talking about and then they said
5:37licensed stylist and Beautiful’s you
5:43hear me guys gardening stores and
5:47licensed beauty professionals I thought
5:50it was amazing that they actually said
5:52that on TV and so many times we have
5:56looked at this whole situation where
5:58people are on TV and they’re just
6:00looking you know they’re not looking
6:02their best they’re not getting styled
6:04I’ve been watching everything and if so
6:07many people just hair growing on their
6:09face
6:10the makeup is not covering certain
6:12blemishes their hair is they don’t have
6:15the color their hair tinted their beers
6:19are growing out people who are
6:21clean-shaven and it’s amazing that for
6:24so long people deem these people as
6:27high-profile and not really seeing what
6:30goes on behind the curtains that we’re
6:33back there and making sure that they
6:34have
6:34cuts making sure that they have their
6:36makeups covering blemishes making sure
6:38that that light don’t shine too too
6:40heavy on their on the forehead from from
6:43whatever sweat and they don’t understand
6:46that the work that goes behind having us
6:48as licensed be professionals how
6:50important that is for us to do our work
6:52so I just thought that that was amazing
6:54that we we have been told that we’re
6:58non-essential and I can understand why
7:00but we are very essential to how society
7:04is perceived and the perception is based
7:07on looks and a lot even though a lot of
7:10people aren’t going to work they still
7:11want to look their best if they’re
7:13recording from home and they can’t and
7:16so I just think is is is it’s amazing to
7:19me that you know we’re we’re they’re
7:21starting to understand and see that we
7:25are very important to say to say the to
7:28follow through with that I recently got
7:30some information as well and I’ve been
7:34just this is this really made me just
7:36laugh but I do understand
7:39I trust me I understand when I when I
7:41share this with you Chicago mayor miss
7:45Lori Lightfoot unapologetically visited
7:48the hairdresser amid kovat 19 guys yes
7:53you’ve already right
7:54the Chicago mayor decided hey you know
7:57what I need to get my hair done and I am
8:01going to ask my stylist to do my hair
8:04when all these cities governor’s have
8:08mandated that all non-essential
8:12businesses not do services well miss
8:17Laurey Lightfoot’s there you know what
8:20it’s important that I look good in front
8:22of the public I’m a public figure and I
8:26needed to look good but that’s not
8:29that’s not the crazy thing though the
8:33funny thing is that her stylist Ted to
8:36her on Facebook it just goes to show you
8:40how some people get so excited
8:45about what they do that they go rushing
8:50to social media I put it there I’m not
8:54going to talk down to this about the
8:59stylist because I’m sure that it was
9:02important that she shared that but it
9:05could be that she did it purposely to
9:08let people know that we do need to be
9:10open to make sure that people who are
9:15public figures look their best well miss
9:20Lightfoot said she said that she didn’t
9:25get any services getting your roofs done
9:29is not essential yet as a public figure
9:33she stands firm on showing up as her
9:37best and most presentable self in a
9:41public response lifeless said I’m in the
9:43public every day and candidly my hair
9:46was not looking the way it did she said
9:49I thought if I did it myself
9:53it would be a disaster so I got a
9:56haircut
9:57Lightfoot also assured people that the
10:00woman cutting our hair I took safety
10:01precautions by wearing gloves and a face
10:04mask let me stop there before the
10:09governor in Texas decided to shut down
10:11down the salons and barbershops in the
10:14state I was doing the same thing I told
10:19my staff follow the CDC guidelines wear
10:23a mask wear gloves do extra precautions
10:27on top of those precautions to make sure
10:30that we were being safe and the customer
10:33was feeling safe so I do understand that
10:36and how I’m sure that if people
10:38understood that they could go to the
10:40salon the barber shop the spa and get
10:43services and we take precautions that
10:45we’re going to make sure we do to do
10:47justice to make sure that they’re safe
10:50so I do feel like the beauty industry
10:55follows protocol because we already have
10:57to follow rules
10:58based on sanitation anyway but I thought
11:02that that was quite funny that mrs.
11:03Lightfoot the mayor of Chicago decided
11:07to say you know what I’m a public figure
11:10and I need to make sure that I look my
11:13best and I don’t blame her I do not
11:15blame her and to say the least it’s only
11:21right that she get it done
11:25professionally I’ve seen some disasters
11:27of haircuts of colors on social media
11:32and people are just they’re having fun
11:34with it because they know after 30 days
11:36come run to the barbershop they’re gonna
11:38run to the stylist and get their hair
11:40fix but for the most part most people
11:42are just trying to maintain just for the
11:46sake of looking good around there for
11:48just for the sake of looking good for
11:49themselves and I’m sure that married
11:52couples want to look their best and and
11:54people and they’re probably saying some
11:57people produce and you’re not going
11:59anywhere we just did my family just did
12:03a zoom for Easter and I remember my
12:07niece who’s of style it was like I think
12:09some people were trying to look their
12:11best and my niece was like you’re not
12:13going anywhere
12:14don’t nobody care how you look right now
12:17I think that that’s not true I think
12:19that people won’t look good for
12:21themselves looking good and feeling good
12:23is pretty much what people want so I
12:26just really feel like you know why not
12:31the fact that even though we’re not
12:33where they’re calling us none essential
12:36that doesn’t mean we’re saying that
12:37doesn’t mean that we’re not essentially
12:39we are very essential and I think that
12:42is only fair that you know when the time
12:45comes sooner rather than later
12:46give these give these salons barbershops
12:50as far as the opportunity to make right
12:52with with the CDC guidelines and the
12:55rules and regulations of the laws that
12:57they already that they already are used
13:03to and it’s only fair to to do that the
13:07last thing I want to talk about is
13:12something really big and I think that
13:14you guys really need to before you even
13:17think about clicking off I got some
13:20information that I want to share and I
13:23got this because I’m on the computer so
13:25I’m reading news on a computer it says
13:27not everyone is getting a $1200
13:31coronavirus stimulus check you hear me I
13:36just talked the other day about about
13:40the beauty industry how people don’t
13:42take a serious how we don’t take
13:44ourselves seriously more artistic we
13:49value ourselves more artistic than we do
13:51value ourselves professionally we value
13:53ourselves professionally when it comes
13:54to having a license when it comes to
13:57Diamond ourselves quote unquote
13:58professional when it comes to doing
14:00those things but when it comes to from
14:02comes to not being behind the chair we
14:06are not doing the things that we should
14:10consider ourselves professional and that
14:13is doing the taxes that’s doing is
14:14providing proper documents that’s saving
14:18our money and and and I say saving our
14:21money because I went through the
14:24economic disaster back in 2008 and I
14:29survived that just like a lot of other
14:31stylists and a lot of other barbers
14:33survived it and the reason we survived
14:36is is because we were still open
14:37the reason we would survive because we
14:39could still work we could still go make
14:41money this is a different situation
14:44this is a pandemic it’s affecting
14:46everybody and even though you may be
14:50open as a central business it doesn’t
14:53mean that you’re able to keep your staff
14:56it doesn’t mean that you’re able to it’s
15:01not a lot of people aren’t successful
15:03they because people aren’t getting out
15:05and people are leery about being around
15:07people so it doesn’t mean it just means
15:10some people going in every day and they
15:11can open their business up but they’re
15:13not getting any business so that’s where
15:16we had so 2008 it was different the
15:19economy was affected and people who
15:23could make money could and people lost
15:25jobs and
15:26were able to help those that lost jobs
15:27by giving discounts and and all those
15:30things but the beauty industry wasn’t
15:31affected now the beauty interest is
15:33affected and and we’re starting to
15:35understand where the cracks are and
15:36where the gaps hit what we’re not we’re
15:38we’re not doing our due diligence to
15:40understand why we don’t take ourselves
15:44seriously so and thing all that the
15:50common is here who here’s who will be
15:53left out and I got to share with you
15:55guys this list so the high wage earners
16:01will be left out students will be left
16:04out elderly and disabled people some
16:09immigrants newborn babies unemployed
16:14high wage earners and last but not least
16:17low income people who do not file their
16:21taxes I want to repeat and then I want
16:31to stick on one of them so high wage
16:35earners if you earn more than ninety
16:38nine thousand a year
16:39sorry you’re out of luck under the new
16:42law individuals with an adjusted gross
16:43income of $75,000 for a one-time payment
16:48up to $1,200 2400 for joint tax returns
16:52and 500 for each qualifying child those
16:55with little or no tax liability also
16:58would get twelve hundred and twenty four
17:00hundred for joint returns students
17:04students age 17 or older don’t qualify
17:08for students check if their parents of
17:10guardians claim them as a dependent
17:13elderly and disabled people most senior
17:17citizens will qualify for a check the
17:19exception though those claimed as
17:22dependents by their children or someone
17:24else some immigrants immigrants qualify
17:29for stimulus check if they meet
17:30eligibility criteria and have a valid
17:33social security number so we know a lot
17:36of people I’m gonna be qualified
17:41newborn babies parents or babies born in
17:442020 will have to wait until next year
17:47to receive their $500 payment for the
17:50child so if you’ve had a new baby of
17:52course they probably aren’t in the
17:54system they probably just been born so
17:57how could they how could they there’s a
18:00part not even counted yet unemployed
18:03high wage earners people who earn more
18:06than ninety nine thousand last year or
18:08who are unemployed in 2020 won’t be
18:11eligible for check this year the IRS
18:15would use the 2019 return to calculate
18:18how much this individual will receive
18:20for rebate so they would not be eligible
18:25for a rebate in the in the coming weeks
18:28however people who fail who people who
18:32fall into this category would be
18:34eligible for a rebate on their twenty
18:36twenty tax returns when they file next
18:38spring if they earn below the phase-out
18:41limits this year got it last one but not
18:46least and I say this one because I think
18:49a lot of beauty and barbering
18:53professionals don’t need to be in this
18:56bracket but we’re in there because of
18:59what we don’t do when it comes to our
19:03business and that is low income people
19:07who don’t file taxes this is hard to
19:14talk about because for so many years
19:20being in this industry as a business
19:23owner as a licensed professional as
19:25independent contractor as a mentor I
19:29have been in the banks I have been
19:32around the high wage earners I am in
19:34groups of people who make a lot of money
19:37because I’m a student and I want to
19:40learn and I want to do my very best to
19:42be successful in other areas and arenas
19:46and and doing things that that most
19:48people don’t think we can do so I would
19:50put myself around a lot of people and
19:51I’m a student
19:52I have mentored how people teaching me
19:53but I’m also doing my best to make sure
19:56that I’m sharing this information
19:59low-income people don’t file taxes
20:01low-income people haven’t found taxes in
20:04the past two years I eligible for a
20:07chick but millions of them won’t get one
20:10unless they take an extra step check
20:14this out
20:15if you receive Social Security benefits
20:17you’re all set
20:18Social Security recipients will
20:20automatically get a stimulus check the
20:23IRS will use Social Security data to
20:25determine how much you receive and where
20:27it will be sent but for others who
20:32haven’t found taxes in the past two
20:33years it’s a different story check this
20:37out
20:37individuals aren’t required to file
20:40taxes if they make less than twelve
20:41thousand a year the tax preparation
20:44company TurboTax estimates that ten
20:47million Americans fall into that
20:49category and they include some low
20:51income individuals Supplemental Security
20:54income recipients and Veterans Affairs
20:57beneficiaries did you hear this if you
21:02make less than twelve thousand a year
21:05individuals aren’t required to file
21:07taxes if they make less than twelve
21:09thousand a year do you know so I’m
21:14telling you there there are stars out
21:17there that that work part-time part-time
21:19that make more than twelve thousand a
21:22year so just imagine what a part-time
21:25stylist a star that works halftime maybe
21:29half half half their time in the
21:32industry half their time another job
21:34they’re making buku dollars and just
21:38think about the stylist that works
21:39full-time I don’t even look at that but
21:42do you know so many people will make
21:45anywhere upwards from forty five to
21:51seventy five to six figures and we’re
21:55claimed everything under the Sun and
21:59make it look like they don’t make any
22:01money you can’t own the house
22:05own high hot dollar stuff if you can’t
22:10show the bank that jerk that you’re
22:12making money it’s not fair
22:15that you do yourself like that a lot of
22:18beauty and barbering a lot of beauty
22:21English industry professionals are going
22:23to be in that low-income bracket because
22:27they’re either not found properly to
22:30show they’re making money or they’re not
22:32fouling at all so it says that ten
22:37million Americans fall into that
22:39category I think it’s time that we take
22:46a really fair and broad look at
22:51ourselves and take a big step coming out
22:55of this pandemic and taking our industry
22:57serious taking ourselves as a business
23:00serious I don’t care if you own a salon
23:02a barbershop or spa take it serious I
23:05don’t care if you’re an independent
23:06contractor your business take it serious
23:10I don’t care if you are a commission
23:12based stylist take it serious and it
23:17doesn’t matter if you have another job
23:21and you dabble in this industry take it
23:25serious I can’t say that enough it’s
23:28only important to you if a situation
23:31like this happens again that you don’t
23:34want to be one of those ten million and
23:37I’m telling you a lot of people in this
23:39industry are gonna be a part of that ten
23:42million who are not gonna receive any
23:44money because they either didn’t file
23:47their taxes properly or didn’t file or
23:50they’re found no taxes and they’re and
23:53they’re claiming so much – looks like
23:55they’re not making any money and that’s
23:58just not fair to the individual you know
24:00what don’t be ashamed as a licensed
24:02professional to let the bank’s know that
24:05you make a lot of money don’t be ashamed
24:07to tell people that you are six-figure
24:10stylists you a six-figure barber don’t
24:13be ashamed to do that and don’t you
24:15don’t have to hide your money because
24:19you don’t want people to know how much
24:20you make and if you’re a cash business
24:22take that cash at the end of the day
24:26don’t take it home put it in the bank
24:30let the bank is its money its currency
24:33let the bank know you make money if
24:35you’re putting money in a bank and you
24:37have a business account and it whatever
24:41you want to call it DBA doing business
24:44as if it’s your name or if you have a
24:46suite or whatever even you can be a
24:48commission stylist you can still open up
24:49a business account and just call it
24:51whatever you want to call it your name
24:52the banks need to know and the and and
24:56doing your taxes right they need to know
24:59that you’re making money and you do not
25:01have to be considered someone who makes
25:04a lot of money but don’t look the part
25:08or you make a lot of money and people
25:10don’t take you serious that’s not fair
25:14to you that’s not fair to you as an
25:17individual as a person as a licensed
25:20professional nor as a business do your
25:24due diligence take your business serious
25:27because I’m telling you if something
25:29like this happens again in our lifetime
25:31we’re going to feel it even worse I
25:34think that this is a wake up call
25:38it’s a it’s a wake up call and I said
25:41the other day it’s a clarion call that I
25:45shared this information with all my
25:48licensed beauty professionals I don’t
25:51care what you are if you and the hair
25:54skin & Nails you’re licensed be a
25:57professional if you don’t have a license
26:00because you’re a great artist you’re a
26:01makeup artist if you don’t you are still
26:04a licensed beauty professional I’m not
26:08talking to those people who never really
26:11got the professional training and
26:12they’re working at home and they don’t
26:14have a license I’m not talking those
26:15people who are shade tree barbers garage
26:18barbers kitchen tissues you know
26:20bathroom beauticians I’m not talking
26:22about you because it is a hobby for you
26:26you may be talented at it but I’m
26:27talking about licensed beauty
26:29professionals if you’re out there and
26:31you
26:31making money it’s a living and you’re
26:34feeding your family you’re taking care
26:36of your business take yourself serious
26:38and let’s let people understand we are
26:42central people are really looking at our
26:45industry and they’re really they’re
26:47really saying man I really wish I could
26:49go get my hair cut I really wish I could
26:51could could get my cut my grades colored
26:54these things are important to them and I
26:57think that if we take ourselves serious
26:59the next time this happens we will be
27:01taken serious that’s what I wanted to
27:03share guys I want to make sure that you
27:06know that I care about you and that’s
27:07why I’m putting this information out
27:09peace out
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