Even before a large segment of the population found itself working at home, people were turning to online video to learn a new skill, get information straight from the source, connect with communities and creators, or simply get stuff done. One of the more popular genres people are now turning to is the “with me” video.
In this episode, recorded shortly before the COVID-19 outbreak, Kevin Allocca, head of culture and trends at YouTube, and Sadie Thoma, director of U.S. creative partnerships at Google, reveal what these videos and creators can teach us about forging authentic connections with viewers and how you can drive discovery on a massive scale that still feels personal.
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