With generous support from its industry partners, The Professional Beauty Association (PBA) announced the creation of the PBA COVID-19 Relief Fund under its Disaster Relief Fund umbrella. The fund was designed to help support licensed beauty professionals who have not been able to work and/or are experiencing financial hardships due to the COVID-19 outbreak.
Emergency Cash for Short-Term Needs
Funds distributed were intended to be used as emergency cash for short-term immediate needs such as food, bills, and supplies. The PBA called on salon industry suppliers, consumers, and the industry itself to participate in the tax-deductible fundraising efforts for this fund. “These funds will help pay bills, put food on the table, buy supplies, and while not necessarily large in size, will be another important part of their financial support during this crisis,” PBA’s executive director, Steve Sleeper, said. “Perhaps most importantly is that this fund signifies that the industry is rallying, uniting, and doing whatever it can to support our own.” This relief fund was administered by the PBA Foundation, and all donations were tax deductible.
Donate to the Relief Fund
With a goal to raise over $2.5 million dollars, PBA turned to the professional beauty community and beyond to help support this industry in need. PBA raised funds as quickly as possible to help provide the needed relief to these individuals, as many states have government-directed salons, barber shops, spas, and nail salon closures. Numerous professional beauty brands have donated to the fund, including L’Oréal Professional Products Division, Living Proof, Kao, Sam Villa, Babe Hair Extensions, Fromm Beauty, L’ANZA, and other brands, such as Moroccanoil raised funds with education and caused marketing efforts. “Donating to the PBA COVID-19 Relief Fund is a powerful and direct way for clients to support their favorite hairdresser; even donations of $1 or $5 can make a difference. The more we raise together, the more we can help the industry through this unprecedented time,” Sleeper stated.
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