You may have seen the Pull Up for Change movement that is challenging big beauty brands to share the makeup of their corporate and leadership teams to prove that they are supportive of Black men and women beyond posting a solidarity message on their social media channels.
From Shiseido to Kylie Cosmetics to DevaCurl, Sephora, Glossier, Morphe, Tarte, Revlon, Beauty Blender, Ulta, The Lip Bar, L’Oreal, and many others, consumers are shining a light on the brands they spend money with and choosing alternatives based on how these companies respond.
See how ShearShare fared by clicking below:
