From creating a signature product you can sell today to accessing benefits under the CARES Act plus how to monetize your followers during quarantine, these curated videos, podcasts, and articles offer guidance on how to win as an entrepreneur now and post-COVID-19. So watch, read, or listen! We’ll add to this list daily, so check back often.
The last thing you need to be in the midst of the “year of the pandemic” is overwhelmed and confused. Here are 4 actionable strategies to implement today to increase your leads, conversions, and revenue. Keep reading.
Sign this letter to support targeted relief for salons and barbershops in the upcoming stimulus package. This industry has been the hardest hit and the last to reopen, with 65% of jobs lost. Take action now.
PPP Loan Application Deadline Extended to August 8
If you didn’t complete an application for a Paycheck Protection Program (PPP) loan before the previous deadline, you’re in luck. On July 4, President Donald Trump extended the deadline for PPP loan applications for more than another month. The new deadline for PPP loan applications is August 8.
“As COVID-19 closes salon and barbershop doors, more beauticians and barbers are becoming independent contractors and may continue to see growth.” Read the entire story in the Dallas Business Journal.
There’s been much talk in recent weeks about whether lawmakers in D.C. will pursue further economic stimulus measures meant to help our households and businesses through the ongoing coronavirus pandemic. Use this calculator to see how much you could receive.
It’s all about creating economic opportunity for our fellow entrepreneurs and our communities. Based on the type of free grant monies you’re looking for, there are several options still available! Click here to start searching and applying.
Did you know you could request a stimulus check trace? Yep. To determine the amount you’re eligible for, you can also use the IRS’ “Calculate My Payment” chart. And if you didn’t receive the full amount that you were entitled to, you can claim the additional amount on your 2020 tax return when you file your taxes next year. Here are the steps to take.
How Do You Compare?
There are challenges with opening a salon during a global pandemic, like distributors on furlough, which makes it difficult to get supplies (like Barbicide), not to mention the amount of hair color needed for the influx of correction services. Here’s one tale of how this new owner had to get a bit crafty.
PayPal has created a $10 million fund to provide grants up to $10,000 to more than 1,000 Black-owned small businesses across the United States. This grant can be used to assist in the recovery or stabilization of a small business that has been negatively impacted by either of the two pandemics.
The IRS has set a new deadline to register to obtain your stimulus check worth up to $1,200 as part of the CARES Act that intends to aid Americans amid the COVID-19 pandemic.
Since there are more than 30 million Americans still waiting, the IRS has set an October 15 stimulus check registration deadline for those who do not file taxes. The people that fall in this category are those with incomes below $24,400 for married couples, and $12,200 for individuals. Use this non-fliers tool to apply.
Our friends at Zenefits put together the following list of loan programs that are designed to provide financial assistance to local small businesses facing pressure during the COVID-19 outbreak. You can filter by state, county or city to quickly find those most relevant to you. You can also perform a search by keyword. See what you can find, all 50 states are represented!
What the new bill includes:
- Cuts the share of aid required for payroll to 60% from 75%
- Allows businesses to use the money for 6 months instead of 2
- Extends a June 30 deadline to rehire staff
- Gives loan recipients a longer period of time to repay the loans
- Lets those salons/barbershops receiving loan forgiveness defer payroll taxes
In this segment of the Female Quotient, small business coach Robyn Ward sits down to give some advice on how to manage your mindset in uncertain times. Listen to this 20-minute video to get real tips to help you feel more positive and optimistic, less stressed, to sleep better, and be more creative and more productive.
Courtney Caldwell will be the first to tell you that you don’t have to know everything about business to become a successful beauty entrepreneur. You just need to have the confidence to jump and grow your wings on the way down. Here are 10 questions with Courtney that will give you guidance on planning your start and ditching the toxic, “sleep when you’re dead” entrepreneur mentality.
This ShearShare report outlines key industry data gathered from over 7,300 stylists and salon and barbershop owners across the US. Within its pages:
- Who received PPP funds and who didn’t
- What parts of our small businesses transitioned to online during ‘RONA
- The most active states for daily booth rental
- Lessons learned from 2008 applied to 2020
- How, when, and where stylists plan to go back to work, and more!
See how you stack up against your peers as you consider how to reposition your business after ‘RONA.
If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches! It doesn’t matter if someone in Dallas, Texas, finds your business online if you’re located in Tampa, Florida, right?
You need the people who live, work and spend time near your physical business location to be able to search and find your business.
Here are 8 easy tips to do now so you can start showing up in local business searches. #yourewelcome
Are you thinking about launching a new hair product or new service at the salon or barbershop? Don’t talk yourself out of it because “there are so many competitors” in your space! Why? Because the early winner isn’t always the last winner.
A wise man once said, “The best product doesn’t always win, but the winning product becomes the best product.”
There are exceptions, though. And of course it’s highly specific to the situation. But take a listen to these 2 minutes of encouragement . . . and then by all means, jus start!
In addition to the major health and financial crisis we are facing, the coronavirus pandemic is also having an immense emotional impact on people. Regardless of whether you are an owner or operator, it’s okay not to be okay. But the question remains: How do we get through this emotional rollercoaster? Go here for a few tips.
One thing that the quarantine has taught us is that self-learning is paramount for the success of our business and for our lives in general. ShearShare CEO Dr. Tye Caldwell says that Mentored by Failure: A 5-Point Guide to Long-Term Success in the Beauty & Style Industry is the book he wishes he had when he graduated from beauty and barber school almost 30 years ago. It’s a quick read and available for order on Amazon.com.
Because not everyone is a visual learner, here is a snippet from the audiobook. Enjoy!
The PBA COVID-19 Relief Fund was founded to assist licensed industry professionals who are experiencing monetary hardship amid the coronavirus pandemic. Through generous donations, they have awarded $1 million in grants to those who need it most! Funds still available, apply here.
Dr. Deborah Birx cautioned governors from including hair salons , nail salons, and barbershops — even when people are wearing masks — in their first round of reopenings, even as some governors in some states are either considering taking the step or have taken it already. Read more here.
Compared to liquid boosts, supplements, etc., there are more natural and cost-effective ways we can enhance both our physical and mental energy levels. Here are six natural tips to help boost your energy.
Our ShearShare CEO Dr. Tye Caldwell has lived through Y2K, ebola, economic recessions, and now the novel coronavirus to share his proof-positive strategy on how to return to work in confidence. For all the tips and templates you need, click here.
Even during the coronavirus, email has been driving record-breaking sales in the midst of the pandemic. Want to know what these beauty and barbering businesses are doing that’s working right now in 2020 and why its ROI is better than TikTok?
🔍Did you know that 95% of your success of failure in this industry is partly determined by the 5 people with whom you spend the most time? This podcast also takes listener questions on whether or not COVID-19 is a good time to make a career transition.
Boosted posts are a way to reach new people who are likely interested in your beauty or barbering business but aren’t currently your fans on Facebook. 📝When you boost a post, you have the potential to reach more eyeballs and entice current fans and potential new clients to connect with your business. Use this time at home and give it a try.
With nearly 20 states now reopen/reopening, how are you coping with your own go/no-go decision? 🦠Whether you reopen this week or sometime in the future, know that ShearShare is doing our part to support you. Visit our blog for timely resources that include a free client statement of health template, vendor list for where you can access affordable PPE, and free COVID-19 testing near you.
As states gradually begin to reopen, your salon and staff will need to be protected and prepared. Here are several PPE guidelines 🧼you should follow and where to find the supplies, courtesy of the The Professional Beauty Association (PBA). Here is a curated list of 15 vendors that are supplying the needs of the beauty and barbering industry.
In order for the PPP loan that is maximized at 2.5 times monthly average payroll to be 100% forgivable, a business has to rehire the same number (not necessarily the same individuals) of full-time employees that were used to determine their PPP loan amount. However, with a smaller staff needed for reduced sales and employees possibly making more on unemployment, many operators questioned how they would get their staff levels back to the same level as before. Read more here.
We asked displaced stylists and barbers how they’re thinking about rebuilding after the coronavirus. When considering new salons and barbershops to service their clientele, these were the top 9 items that were of the utmost importance.
Since March, many of us have been wondering when life would resume as normal. Forty-two states issued coronavirus-related stay-at-home orders. If you’re wondering where your state currently stands on reopening salons and barbershops, here is a breakdown of the current status in all 50 states.
If you are a salon suite owner or booth renter, are you really a business? Yes, absolutely! Hear 26-year industry veteran and ShearShare CEO Dr. Tye Caldwell break down how to organize as a small business and treat yourself and your money accordingly. Listen now.
🛠Want to go from a commission model to booth rental, or vice versa? Listen to small business attorneys discuss risk assessment, how to switch, permanent labor audits (and why you should care), how to handle contract “takebacks” due to COVID-19, and your liability after we return to work.
If you’re going to promote your business or service on social media, where should you spend your time?Marketing experts weight in on how the coronavirus will impact U.S. time spent with audio. So take a listen and then decide where you’ll drop new content to attract new clients.
Not only is it cheaper to keep an existing client happy, 🤑but it’s more economical for your business to increase revenues with the clients you already have! Grab your notebook and tune in for these killer strategies that can make you more money today.
When Do Stylists Expect to Reopen or Return to Work?
A total of 2,003 participants were surveyed and asked if they were ready “for things to open back up.” Fifty percent of respondents would at least like their state and officials to be on the same page as the Centers for Disease Control. 😷 Are you surprised by the results, #ShearSharers? Which bucket do you fall in–May, June, or August +? ✂️💇🏻♂️💆🏿♀️💈Decide what’s best for you and your biz and then click here for a proof-positive strategy on how to reopen with CARE.
👨🏻💻Do you have compliance policies in place for when your salon or shop employees come back to work? How do you handle emergency paid sick leave? Or the payroll tax credit? Can the self-employed receive an equivalent credit? Now is the perfect time to educate yourself and create SOP docs. Listen to HR expert Delmar Johnson offer guidance.
In an industry where close proximity is required, how do you continue to make money when you’re not in front of clients? Listen to the cofounders of ShearShare discuss new channels created for beauty and barbering pros to still conduct business, take retail online, enable new communication channels, and still prioritize education.🤗
Did you recently apply for and receive PPP or EIDL funding? Now’s the time to start thinking about how to properly account for forgiveness. Sign up for this Webinar to make sure you are protecting yourself.
Tips on Pivoting Your Small Business During COVID-19
Ever want to fire a client? (Yup, we’ve been there, too.) Well, this may be the perfect time. But what kind of client do you WANT to attract? Use this time to define and refine your perfect client list. 👨🏻💻
How To Regrow Your Clientele After COVID-19
As you begin to think through how you’ll re-organize your client list (you may be considering how to remove a client from the lineup or how to increase your average ticket price), take time to return to the basics. ShearShare CEO Dr. Tye Caldwell describes how the “Power of 3” can help you regrow your clientele.
How To Rebuild Your Book of Business Post-COVID-19
Business Tactics To Help Us Thrive in Today's Market
Guaranteed gems! Arlan Hamilton is known for breaking all of the rules and for figuring out a way to access one of the most exclusive and elite clubs in the entire world. Be encouraged as you hear how entrepreneurs Mandela Dixon and Arlan Hamilton have leveraged their unique journeys to catapult fast-growing and far-reaching brands. Don’t miss it!
Prepping to Reopen?
How to Build a Follower-To-Customer Pipeline
Now Available: $70,000 in COVID-19 Grants!
Free Statement of Health Form For When You Reopen
Before you reopen, be sure to include a statement of health in your “Return to Work” plan. Download our complimentary template for your clients to read and sign. One less thing for you to worry about. 🤗
Congress Approved Round Two for SBA PPP! Are You Ready?
Round 2, y’all! According to the Treasury Department, the SBA will resume accepting PPP loan applications on Monday, April 27, at 10:30 am. Based on the number one question our team has received, here is some helpful guidance.
It's Never Too Early To Prep for Your Return to Work
Small Beauty Businesses To Receive Another Wave Of Grants
Are We Really Ready to Reopen Our Businesses With CARE?
With the start of states reopening small businesses in phases (i.e., Georgia), how do you relax restrictions on something you can’t control? Listen to💈ShearShare CEO Dr. Tye Caldwell share his thoughts on how to proceed with great caution and what he implemented in his own salon as a test prior to the stay-at-home order. Here’s one strategy: CARE.
🏆5 Habits of Highly-Successful Beauty and Barbering Pros
👋🏼Hey, ShearShare fam! Check out these 5 Habits of Highly-Successful Beauty and Barbering Professionals. Which one is helping you get through this quarantine? If you need a little boost, check out Dr. Tye Caldwell’s best-selling book titled Mentored by Failure, available on Amazon. 📚
🗣Business Tips for Salon Suites Owners + Indie Pros
Wonder why we missed out on the CARES Act PPP and EIDL? Painful, we know. Listen to ShearShare CEO Dr. Tye Caldwell answer questions sent in by fellow cosmetologists and barbers. He then breaks down 5 basic business principles that you need in order to have and operate a healthy small business.
Find Out When Your Stimulus Check Will Arrive
If you haven’t received your stimulus check yet, you’re not alone. 💰Although more than 80 million Americans were expected to receive their payments by April 15, the remainder are expected to receive theirs sometime within the next two weeks. Find out when yours will arrive.
Motivational Quarantine Tips We All Need to Know
Learn 3 simple things you can do to boost your immune system that have NOTHING to do with exercise or diet, why you should never rely on your employer (or the government) to take care of you during a time of crisis, and the one line you should write down to attract great things in life. Go!
The Secrets To Organic Audience Growth
Learn from master marketer Alex Wolf the 3 biggest mistakes creatives make when trying to build an online community. Make sure you stick to the end to hear the LIVE Q&A!🤗
What's Your Life Purpose Post Quarantine?
In uncertain times, it’s even more important to connect with our vision and not lose sight of where our heart is asking us to go. This 3-part course is life setting vs. goal setting . . . and it’s FREE.
Special Episode of Beyond The Technique Podcast
Be inspired by the one and only Dr. Tye Caldwell! He’s the visionary, pioneer, and CEO of ShearShare—our industry’s HAIRbnb. Learning about his journey through beauty to tech is incredible. Take a listen!
Life Hacks During COVID-19 + How to Stay Motivated
This 90-minute live stream features popular keynote speakers to help you get the most refreshing type of sleep for your brain, embrace new financial habits, and defeat the enemy in your mind. The Rise Up Challenge is hosted by Pete Vargas and is designed to help you live to your fullest possibilities.
7 Skills to Work on During 'RONA To Take Your Beauty Biz to the Next Level
🛠 While sheltering-in-place, tackle these 7 skills that will undoubtedly help you take your beauty and barbering business to the next level once the economy reopens.
Selling a Product During 'RONA? You Need a Retargeting Pixel
If you’ve moved any portion of your beauty or barbering business online for COVID-19, YOU NEED TO SET UP A RETARGETING PIXEL so that you don’t leave money on the table. What is that, and how do you get one? Click to find out.
#COVID19 May Be Changing the Definition of “Essential Workers”
ShearShare CEO and 26-year industry veteran Dr. Tye Caldwell discusses how some countries are choosing to come back online and which businesses they’re allowing to open first. Spoiler alert: we ARE essential. Be encouraged!
Developing Your Salon Crisis Plan with Speaker Aleya Harris
Did you know that consumers read your Web site in a Z formation? Yep! Here are 5 things you need to change on your shop Web site now to thrive during COVID-19. Stay updated with more videos from Aleya’s crisis management tools and insight here.
How COVID-19 is Forcing Stylists to Legitimize Our Small Businesses
We’ve talked to several small business owners that will unfortunately miss out on the $10,000 forgivable EIDL and the Payment Protection Program. Why? Lack of paperwork proving a legitimate business. If you fall into this category, please do yourself a favor and get your business affairs in order now.
Don't File Taxes but Still Need the $1,200 Stimulus Payment?
If you don’t usually file a tax return but are still looking for the $1,200 direct deposit from the IRS, submit your information to get the economic impact payment. Complete this free online form so that the IRS can identify you and your dependents, and receive valid direct deposit and address information about you. 💯
How To Teach a Beauty or Barbering Class Online
Now that we’re all at home for the COVID-19 quarantine, it’s a perfect time to figure out how you can take aspects of your beauty or barber business online. Watch this free class by Season Bennett (Kim Kimble’s social media manager and barbershop owner) as she walks you through every step! 👏🏼
Get "Back-to-Work Certified" by BARBICIDE!
The global leader of disinfection in the professional beauty industry is offering a free Back-to-Work Plan for life after COVID-19! This plan of action includes checklists prior to reopening your salon, shop, or spa along with ongoing safety actions to reassure your clients that they are always receiving a safe service in your chair. Print it off and share it with your colleagues.
How Stylists Can Apply for the $10,000 EIDL Relief
Click the video to see the first 2 screens of the new, easy-to-fill-out SBA loan application. Take note of the information asked (revenue last 12 months, cost of goods sold, etc). Screen 3 asks about the business owner(s). Screen 4 asks for your bank account details for direct deposit. TAKE ADVANTAGE OF THIS OPPORTUNITY.🤑
Impacted by COVID-19? Pause These 8 Bills
Many independent contractors and employees are out of work as US businesses are temporarily closed to prevent the spread of the coronavirus. Lenders are empathizing with those of us who are struggling to pay bills during the pandemic. If you reach out to companies, you may be able to pause any of these eight bills — and make life a little less stressful during the outbreak.
4 Mistakes New Salon & Barbershop Owners Make
How do you know you’re ready to open up your own independent salon, suite or barbershop? In this Webinar, Dr. Tye Caldwell highlights the 4 biggest mistakes new owners make and how to avoid them. Hear how he hurdled challenges in the early days to end up running an award-winning salon and shop for nearly three decades.👍🏽
The CARES Act Made Simple for Independent Beauty & Barbering Pros
Signed into law last month, the Coronavirus Aid, Relief and Economic Security Act, is a $2.2 trillion package designed to prop up the economy, protect jobs, and help biz and individuals directly impacted by the coronavirus outbreak. Here’s how beauty and barbering professionals can access benefits.
How to Tackle Self-Care During COVID-19 Isolation
😷What are you doing to care for yourself during the #coronavirus? Have you slipped into bad habits, or are you setting intentional goals for this new normal? ShearShare CEO and seasoned veteran Dr. Tye Caldwell gives practical tips for emerging from a pandemic as a stronger leader and a stronger you. Listen now.
FREE Yale Class: How to Be Happier in Your Daily Life
Being stuck in the house can take a toll on your mental health, so self-care is essential . . . especially during a global pandemic. Luckily, Yale University (yes, that Yale!🤗) made its popular self-pacing “The Science of Well-Being” course available for free.
5 Ways to Build (and Keep!) Your Clientele
No matter where you are in your career, we can always accomplish more. Listen to best-selling author Dr. Tye Caldwell share tips and tricks on how to build your book of business, generate loyal customers, and keep your client retention rate high.
IRS Q1 Payment Canceled for COVID-19 Relief
The IRS has canceled the Q1 2020 Quarterly Estimated Tax Payment for all self-employed individuals. You can read more about the taxpayer relief and the Internal Revenue Service’s Coronavirus response. 💰
How to Balance a Healthy Biz + Personal Relationship
ShearShare cofounders Dr. Tye and Courtney Caldwell talk openly about their own highs and lows starting a small business and what they’ve learned along the way. From salons and barbershops to beauty tech, they share how they’ve been able to manage successful businesses while married 💙without losing themselves. 🤗
3 Things Your Salon Clients Expect Post-COVID19 That They Won’t Tell You
Our clients can’t wait to book appointments once we have a firm reopen date. But they’re also thinking about things they’ll never say out loud. How you handle those unspoken expectations will determine the long-term success of your business. Take note.
Cardi B + COVID-19 Relief: $1000/Hour Until May 20
Cardi B and FashionNova have teamed up to dish out $1,000,000 to those impacted by COVID-19. 💪🏽All you need is a public Instagram account and a written statement sharing how the virus has impacted your life (up to 250 words). They’ve already announced more than 40 relief recipients!😚
The Best Posture for When You Go Back to Work
According to experts, the positioning of a stylist’s body in relationship to the haircut not only affects the quality of the end result, but also how much stress we put on our muscles and joints to achieve that result. Build better posture habits with these tips! 👏🏼✂️
Crowdlending as a Potential Source of Money
With 65% of beauty professionals having lost their jobs and 78% of pros not having paid sick leave benefits, we understand that access to capital is top-of-mind for everyone. 🤑Here are two financing options that you may not have considered to help you make it through this unprecedented crisis.
Best COVID-19 Resources for Hairstylists and Barbers
Now that the social distancing guidelines have been extended to April 30, that means that our business reopen dates have been pushed back even further. 😔That’s ok. Let’s all take a collective deep breath and choose to respond to this slowdown with a positive light. Access now.
9 Coronavirus Prevention Tips for Salons & Shops
Coronavirus. COVID-19. 2019 Novel Coronavirus. 😷No matter what you call it, the virus has caused such a frenzy. Although our industry already takes great strides when it comes to sanitation and disease control, here are several coronavirus prevention tips from infectious disease MDs that can further protect your business and you. 🙌🏽
How to Be Productive During COVID19 - Part 1
Family time. Homecooked meals. Eight hours of sleep. Sometimes being productive means allowing yourself to rest. 💯 While in quarantine, ask yourself what can you do better to improve your self-care? Take this time at home to reset so that you can pour into others.
How to Be Productive During COVID19 - Part 2
Truth be told, social media had some of us comparing our accomplishments to everyone else’s highlight reel. 😑Listen to Dr. Tye Caldwell offer several alternatives to help keep you inspired and motivated while in quarantine. So . . . what did you feed your mind today? 😉
4 Best Practices for Daily Salon & Shop Booth Rental
What are you doing now to help fill that empty station or suite in your salon or barbershop? In this Webinar, you’ll learn practical tips for standing out from the crowd and getting more licensed cosmetologists and barbers to take advantage of daily booth rental in your salon or shop!
Defining Today's Beauty & Barbering Professional
The only thing constant is change. In this Webinar, Dr. Tye Caldwell shares his findings from years of research that helps to define the personality and business desires of today’s beauty and barbering pro. If you like numbers, you’ll love this content. See where you stack up compared to your peers!
4 Traits of Successful Beauty & Barbering Pros
Have you ever wondered what steps were required to break out of a “client comfort” slump? Hear from 26-year master barber-stylist and salon and barbershop owner Dr. Tye Caldwell as he shares 4 ways you can go from good to great in your career. For serious barbers and cosmetologists only.
3 New Strategies for Service & Success
What’s holding you back from multiplying your success? How can you do more with less? This Webinar introduces you to a proven methodology for building long-term success for your small business using resources you already have. (You’ll want to listen to this one more than once.) 🧠
Small Biz COVID Aid From Facebook + Google
COVID-19 is not showing signs of going away in the next few days. The good news is that large companies are reaching out to help smaller organizations.Here are two ways beauty and barbering professionals can take advantage of credits from both Facebook and Google.
Fave Productivity Apps for Beauty/Barbering Pros
Working in the beauty and barbering industry produces a full life and an even fuller schedule. Here are 6 favorite apps recommended by renowned beauty and barbering professionals to help you maintain peak performance on a daily basis. 😍
Taxes 101 for Hairstylists and Barbers
Most beauty and barbering professionals may not know that we’re actually hurting ourselves when we don’t file our taxes correctly. Lawmakers assume we only make $20,000 a year and therefore push to de-regulate, but not filing also hurts our own pockets when we attempt to purchase a home, refinance a car, or send a child to college.
Ask Me Anything with Dr. Tye Caldwell
An “Ask Me Anything” session with 26-year industry veteran, author, salon and barbershop owner, and master barber stylist Dr. Tye Caldwell. Super informative. In this Webinar, Dr. Tye answers viewers’ questions about the industry, details how to overcome specific challenges, and offers tried-and-true business tips.
How to Increase Your Value as a Beauty & Barbering Pro
We all want to maximize our career and the impact on our clients and the community, right? Would you believe me if we told you that success starts in your mind? This on-demand Webinar provides helpful tips on how to not only boost your business confidence but also how to increase the business of YOU!