Written by Tom Huskerson
Business success is about finding the sweet spot where supply meets demand. The right recipe mixing supply and demand creates opportunity. Thats is why ShearShare is the App of the Week and Start Up of the Year.
ShearShare is the brainchild of Courtney and Tye Caldwell. This ingenious couple created an app that allows barbers, beauticians, manicurist and stylist to find a space to work. An empty barber chair or hair station does not make money. But using ShearShare a shop owner can fill that spot and a barber or beautician can have a place to work, on demand.
ShearShare has exploded on the scene in 250 cities and in 11 countries and expanding to another 32 cities. ShearShare plans to be in every state where booth rentals are allowed by June of 2017. ShearShare was named Tech.co Start-Up of the Year for 2016.
One of things that makes this app so powerful is the fact that it solves a problem by using technology to address a changing industry. Stylists were no longer renting space for very long. Many stylist became more transient. This is where supply and demand became genius for this Texas couple.
Tye is the owner of Salon74 by Tye. Calls came into his Plano, TX salon from stylists seeking to borrow a seat in his salon for a day or two. These calls came in from local stylists and out of state. A good stylists or barber is hard to find and the good ones have dedicated and loyal clients. But people move. And smart stylists wanted to continue to service their clientele. Let me give you an example; former President Barack Obama flew his barber in from Chicago every two weeks. Short term rental of salon space was not an industry practice but it was a good idea.
Tye saw the opportunity. “We were still trying to fill our empty salon suites the old way, by having stylists sign long-term contracts,” said Tye. “But we soon realized that we could make some money on our space rather than none. We said ‘let’s try it out, it can’t hurt.’ Then it kept happening over and over again. We were manually matching stylists to salons at first, but at state number 5, we thought there had to be something out there to scale this. There has to be an app for that.”
The result of this action lead to the creation of an app that allows mobile and home beauticians an opportunity to work for their clients in a professional setting while at the same time creating revenue for the shop owner.